SEO News

Search Engine Optimization or Search Engine Marketing

SEO is the abbreviation for Search engine optimization. The SEO is defined as the process of improving the number of visitors or the traffic coming by search engine optimization. Search engine optimization is also used to target specific key words like Charlotte SEO. There are more than two hundred factors in particular web site will rank on a search engine. By specifying a particular key term in your web site can achieve a lot of visitors from various region of where their company is exactly found.

The two hundred factors found in the various web sites are not offered usually to the public page SERP which will not be specified by any public user or a private company. An optimizing of the web site and the web pages of the Search Engine results in Page SERP which will yield a larger number of tourist visitors from different search engine optimization. An individual should also provide search engine results from various web sites in which they find or currently working for the search engine results. The Search engine marketing business can only offer an individual SEO theory in how they achieve a high ranking for such quality key words. Entirely, not all Search engine marketing companies have the same expertise or experience and the amount of ideas in which they possess will be the turning factor for the success.

The search engine results will leads to demonstrate the mind set search engine optimization is nearer to the two hundred items in which the other companies have. The rental business owners will always look for the bottom line of cost prices, and how much amount needed to revenue it and how to bring that one. Most of the business owners are fail to realize the SEO expert. The Search engine optimization is only a service and it is not a product. Most of the business owners do not understand the difficulties of the search engine optimization results. The search engine optimization results company will complete the task of achieving the high quality search results, but the clients belong to the particular search engine optimization company not have at lease an increase in revenue or sales. It is very important to observe the web site color, the web site content and the navigational usability, etc frequently which may affect the sales of the product.

Today most of the web site visitors would like to find their required information within one or two clicks itself. The visitors are not having a top to bottom search to find the information on the web sites. Now we are living in the world of micro wave generation period and during this micro wave generation period every thing must be easily accessible from our finger tips within a few key items, key factors, key strokes or even just clicks.

Nowadays most of the banks have white back ground effects on their web site design for a sentimental reason. The Colors are very important and it plays a major role in helping a user to joint as a client in the particular web site and it will not be just a web site visitor. The main reason to have a white back ground effect attracts the people most of the people will not put their private details and personal information on a black back ground website.

The SEO Content is very important for a user to differentiate whether the web site is just a sales page or an informational providing web site. The various informational web sites are found efficiently during our search results and these informational web sites appear to be more honest truthful, trust worthy and authoritative. Generally, the SEO techniques can be broadly classified in to two types of categories such as techniques in which the search engines are frequently recommend as a part of best design, and secondly the techniques which is used in the search engines are not approved in a detail manner.

The search engine optimizations will attempts to minimize the effect which is unfortunately used in the web sites design and also the spam indexing found in the web sites. Some SEO company’s commentators have classified search engine optimization methods using the practitioners who employed in the SEO companies. The practitioners and the commentators are employed either as a white hat SEO or as a black hat SEO. The White hats will tends to produce the search results for a long lasting time and where as the black hats will anticipate the search web sites eventually to be banned either temporarily or permanently once when the search engines discover exactly what they are doing.

The SEO technique is widely considered as a white hat if the search engine optimization conforms to the search engine guide lines. The SEO ranking does not involves any deception while when we searching in it in a web site. As the SEO search engine guide lines are not written in a series of rules or commandments. The search engine optimization guide lines conforms the Search engine optimization as an important distinction to note it. The white hat Search engine optimization is not about following guide lines a series of rules or commandments.

The SEO services include absolutely every thing needed to help your company to achieve a prominent search engine SEO rankings. The SEO services will start generating a meaning full new marketing business in the online process using each key factor research to monitoring the analytic package to on-site search engine optimization. This worth full process will surely makes content development and link building for the search engine optimization programs. These search engine optimization programs are meant for true comprehensive. The companies will also offer online PR campaigns to help the on line users and also to build awareness among the business peoples. The web site in the online community will develop a truthful process.

Joomla and It’s Advantages

What is Joomla?

Joomla is an open source Content Management System (CMS), which enables you to build Web sites and powerful online applications. In August 2005, Joomla originated from the Mambo content management system, which included the source code, as well as the development team. As Joomla code is open source, so it’s easy adaptable for anyone to write modules and extensions of the system. Joomla allows web designers to develop websites by combining modules, and requires no programming knowledge. Joomla framework is written in PHP, as are the modules used to customize websites.

Why Joomla?

Why is joomla so popular among web developers? There are various reasons for its popularity depending upon the joomla users. Mainly, as an open source system Joomla is free, Secondly Joomla environment is very flexible which meets the needs of different user accordingly. Thirdly, it can be downloaded from the Internet absolutely free of cost and also, because of its ease-of-use, extensible and accessible environment it so popular.

Characteristics and Benefits of Joomla

Completely database driven site engines. Each and every element in joomla is stored in a centralized database.
The content that is displayed on the website can be scheduled as per the requirement of the web editors.
Fully customizable layouts – there are thousands of templates to choose from so you can change the look and feel of your site without affecting the main content.
Joomla supports multiple languages.
News feeds from various websites can be gathered using the News Feed Manager available in Joomla.
Runs on any platform including Windows, Linux, several Unix versions, and the Apple OS/X platform. It also depends on PHP and MySQL database to deliver dynamic content.

Apart from these characteristics, it provides many benefits such as

Easy Management: Joomla is designed to be easy to install and set up even if you’re not a programmer. Once Joomla is installed, configured, it is simple for even non-technical users to add or edit content, update images and to manage the critical data that makes your company or organization go.
Joomla Components & Modules: The popularity and flexibility of Joomla modular architecture has made it possible to develop a wide range of components and associated modules. One can find nearly any component or module which meets our requirements and then just download and plug it into your content management system.
Joomla Templates: There are number of web designers who develop and design Joomla Templates which can transform the look and feel of your web site. All you have to do it find a template you like, download it and apply it to your content management system (CMS). Many of the templates come with predefined module positions so you can display modules in various different positions.
Joomla for Search Engine Optimization: Having your website found by the search engines (Google etc…) is vital in most cases for a successful website. Joomla has built-in SEO functionality. (SEO stands for Search Engine Optimization). The SEO tab in Global Configuration (in Administration backend) takes care of global SEO settings for your Joomla site. Joomla provides (SEF) search engine friendly URLs to ensure you get the highest search engine ranking position

Joomla is an internationally developed application, with many developers contributing to the growing movement by submitting their own web services components and plug-ins to the Joomla Extensions Directory. It is a platform where you can plug-in smaller applications as per the needs of the user. Hence, scalability is an important factor to be considered for organizations that requires CMS.

Joomla is used by organizations of all sizes for Public Web sites, Intranets, and Extranets and is supported by a community of thousands of users.

The real power of Joomla is found in the application architecture that enables thousands of web developers around the world to create powerful add-ons and extensions to this powerful content management system.

Job Board Marketing & SEO Digest May 2009 launched by JobMount

Summary (view full digest content):

SEO News
1.New “canonical” tag solves the problem of having multiple URLs pointing to the same page.

Google, Yahoo and Microsoft have announced a new tag in web-page header. It is placed on duplicate content pages and advises spiders on original content link. This solves the issue of having multiple URLs with duplicate content. How to: add the tag: on all duplicate pages headers. More on new tag by Vanessa Fox Search Engine Land.

SE clarified, how it works:
• only inside on web-site (does not work for different domains);
• on the principle of 301-redirection;
• not all SE are recognizing as yet.

On the topic googler JohnMu said the following:
“…Here are some examples where this could be used: – Web-shops (multiple URLs depending on how you got to a page) – Sites that work with Session-IDs within the URL – Ad-tracking URLs (e.g. using AdWords + Analytics) – Affiliate tracking URLs – News sites with multiple URLs per article – Forums with multiple URLs per thread/page (e.g. “&highlight=”, etc)…”

For more info: Techmeme, Google Webmaster Help, Cre8asite Forums, WebmasterWorld and Sphinn.

2.Google has updated PR and Alexa updated its rank on the first of April.
3.Google differentiates underscores and hyphens.
4.Google Analytics API released .

Job Board SEO Tips
1.SEO Trends 2008-2009 .
2.Google Searchology 2009.
3.How long does it take to transfer PageRank to a new domain / URLs?
4.Subdomains vs. folders: Google’s attitude.
5.How to use headings?
6.GEO-targeting for web-sites.
7.Google shattered the fable “100 links per page indexing limit”
8.Jobs Broadcasting To Indeed vs. Your SEO
9.Improving Jobs Indexing
10.SEO Tip for New Domains: Coming Soon Page

Search Engine Marketing News
1.Users of Ad-Sense blame Google for increasing its per click-profit.
2.Yahoo has decreased minimal bids.
3.Banned hyperlinks could cost ,000 in Australia
4.Google testing favicons and SearchWiki in Ad-Words
5.Microsoft is again attempting to create a new search system – Kumo
6.Fraud: Google Money System or Google Kit

Full digest:
http://www.jobboardmount.com/blog/marketing-seo-digest-may09/seo/

The Power of Any Joomla Component

Joomla is content management software. With the help of Joomla you can build web sites online applications. Joomla’s popularity rose due to its uncomplicated and easy way of usage and also due to its features that can be modified and changed. Joomla is easy to obtain and downloaded for free. There are five types of Joomla extensions: Joomla module, Joomla component, Joomla Plugins, Joomla Templates and Joomla Languages.

What is a Joomla component? A Joomla component is a distinct application. The Joomla component consists of its own set of functions. Its database is unique and so is its presentation. Therefore when you install a Joomla component on your web site, you are actually adding an application. Examples of this can be a forum, a newsletter or a photo gallery. They will all act as different applications – as individual systems. Only a single component will be shown on the main page of your web site. The menu will be a kind of switch between different components.

A Joomla module is completely different from the Joomla component. Modules are extensions that provide some information on your web site. Basically a Joomla module is a way of portraying information that is already present on the web site. This feature adds an additional function to an already existing application or the Joomla component. A Joomla module is not an objective application, it will put forward certain information or it will append a function to an already existing application.

Therefore in concise a Joomla module is a unique section that is arranged within each part of your web site. The Joomla module consists of wide variety of features like menus, advertisements, information, recent blog comments and many more. Each module can be placed at various locations of the web page.

There are numerous advantages of CMS. It is friendly software for managing your web sites. It can also be used to manage your documents and share them with your colleagues. Any information that is regulated by the CMS can be altered, added to or edited by the company’s people. With Joomla CMS it is a lot easier to undertake the search engine optimization task. There is a link building Joomla component that has auto link check feature, simple and popular URL components and many other features. 

There are many types of Joomla components. Some are used to manage a review site or manage the review portion of your web site. This Joomla component allows users to comment and rate. It also allows ratings on a number of variables. It permits users to submit articles and create custom field sets. Another Joomla component allows creation and management of slideshow photo gallery album.

There are Joomla components that can be used for e-commerce web sites. The key features of these components are that they manage unlimited number of products and categories, orders and customers. They are simple to configure and they are incorporated with various shipping components. The Joomla component provides the option to add shipping carriers and shipping rates. A complete support for various payment gateways is also provided.

3 Free Search Engine Optimization Tips

There are many free search engine optimization tips out there that can help you to organically rank higher on Google for any given piece of content. I’ve laid out three of my favorite ones below.

Backlinking

This is very important if you want to have any of your content rank high on search engines like google, and it applies to any piece of content, an article, a video, a blog post, Squidoo lens or hubpage. Backlinking is when you provide a link to a certain piece of content so that you can continue to funnel people through your content. For example, if you have an article that you wrone on ezine articles and you want that article to rank higher on the search engines you need to have backlink other content to that article so that it has more inbound links. If you create a video about a piece of the article you can link that video to the main article, and if you have another article that is similar to the article you want to rank then you link the smaller article to the main article. This creates inbound links to your main article which gives it the appearance of more importance according to Google.

Focus On Your Keywords

Free search engine optimization tip number two is to focus on your keywords but you want to be careful about step. You definitely want your keyword to be in the first few words of your title and the closer to the front the better, start your article with your keyword(s) in the first sentence and you want to sprinkle it in your content where it makes sense. If you put your keyword too many times in your content Google will penalize you for it and it won’t rank high on the search engines. You also want to finish your content with your keyword as well because Google looks at content and reads it from left to right, so seeing your keyword(s) in the beginning of the title, first sentence in your content, and the last sentence in your content helps you rank higher on Google.

Do Your Research

The third and final free search engine optimization tip has to do with the second one. You want to make sure you’re doing your research on these keywords, make sure that they’re not overly saturated and you can easily rank with them. A good indication of whether or not a keyword is too saturated is by simply doing a Google search, look up the word and if it has over 100,000 hits it’s going to be a little difficult to take over that keyword. Also make sure that when you look up your keyword you look it up without quotation marks and with them, when you add quotation marks to a word, “home business” for example, the search engine only looks for those two words grouped together.

If you start using these free search engine optimization techniques you’ll start generating an abundance of leads based on your high organic rank in the search engines.

Set Up an Online Store Using New Drupal E-commerce Book

This book will show you how to sell online using the award-winning open-source Drupal web application. No prior experience of Drupal is required; you will learn all you need as you step through the creation of an online shop.

You will learn the basics of Drupal, and see how to use the standard features of Drupal to begin construction of an online shop, and improve the selling interface, handling of orders, and reporting with new modules and other customizations.

In Detail

Drupal is a free and open-source modular web application framework and content management system (CMS) written in PHP that can run in many environments, including Windows, Mac OS X, Linux, and FreeBSD. Drupal e-Commerce is a free, open-source, feature-rich, flexible package of modules that seamlessly adds full e-Store capabilities to Drupal.

Drupal e-Commerce is the combination of Drupal, the award-winning Drupal 5 content management system, and the e-Commerce package of modules that can be plugged into it, bringing a wealth of e-commerce functionality to the software.

In this book you will learn how to use the Drupal content management system along with its e-Commerce modules to set up and manage an online shop. We will install the software, have a look at its features, plan our shop, create our shop, look at customer management, create a design for our shop, and cover security, taxes, shipping, and even marketing our business!

If you’re new to Drupal and want to set up a powerful e-commerce system, this book is for you. If you’ve some experience of working with Drupal and want to understand how its e-commerce options can be used to power an online shop, this book will also prove invaluable.

What you will learn from this book

* Why to choose Drupal for e-commerce

* Installing and configuring Drupal and its e-Commerce module

* How Drupal and its e-Commerce module work

* Creating and managing content

* Creating and managing user accounts, roles, and permissions

* Things to think about when planning to sell online

* Structuring your site, your product catalogue, and framing a shopping process for users

* Framing business policies to handle legal and professional issues

* Branding your site by customizing default themes

* Installing new themes and creating a custom theme

* Customizing the checkout process for processing orders

* Creating a better selling experience

* Attracting customers with discounts, coupons, auctions, donations, flexicharges

* Working with taxes and shipping rules in Drupal e-Commerce

* Drupal e-Commerce’s shipping API modules

* Securing and maintaining your site (deploy, backup, restore)

* Creating and managing invoices using the Invoices module

* Integrating CiviCRM to manage appointments and log phone calls

* Improving traffic with Search Engine Optimization

* Advertising programmes, newsletters, and viral marketing campaigns

Approach

The book starts with the basics of Drupal and then steps you through the creation of an online shop, exploring Drupal further as needed. Only the features of Drupal relevant to the e-commerce application will be covered.

Written in a straightforward, easy-to-understand manner, the book provides the essentials of getting your e-commerce website up and running with Drupal.

Who this book is written for

This book is for people who want to start selling online as quickly as possible, and want to see how to use the proven Drupal platform to achieve this.

The book is ideal for use in a small business with only basic in-house technical skills. It will also be useful for developers who not only want to create an e-commerce site, but also want a CMS platform for expanding the site in the future. No prior knowledge of Drupal is required. No PHP experience is expected, although it will be useful. Basic knowledge of e-commerce will also be useful, although the main concepts are introduced and covered as required.

For more details on the book please visit www.PacktPub.com/drupal-ecommerce/book

What Is Search Engine Optimization ie SEO?

Amidst all the terms and acronyms in the web design, hosting and web business world is SEO. SEO is search engine optimization. Simple enough, right? Well, actually SEO is an ever-changing and rather complex process, and one that should be thought of as an ongoing task with each website you own or manage.

While there are many aspects to search engine optimization, keeping up to date on the newest is critical for the best search results page rankings. While SEO integrates content, keywords, site design and back linking, one new and very critical component to good search engine rankings is unique, high quality content. Meta tags, keywords and phrases and more also play into modern SEO and web marketing strategies.

Search engines today are looking for more than keywords. Engine algorithms, including Google’s are being reworked to look for unique, new and quality content. Fortunately, new, unique, well-written good quality content appeals not only to search engine spiders, but also to your site visitors. If you have the keywords, anchor text, and back links in place, but your rankings still are not what you would like, think about making certain that you are keeping your content new and unique.

While you may be familiar with keywords, for instance search engine optimization for an article such as this one, the concept of key phrases may be new. Key phrases are short phrases that are likely to be typed into a search bar together. When planning and working on your site content, include likely key words and key phrases for your topic to increase the likelihood that your site will come up on a given relevant search.

Meta tags are just one part of the answer to the what is SEO question; however, they are an important one. Today, your page title and actual content are more important for results page rankings and SEO than Meta tags. Visitors to your site cannot see Meta Tags, however search engine spiders can see them. Meta tags are located in the “HEAD” section of an HTML document, and may include the author’s name and email, copyright information, and most importantly, a description and also keywords.

When working to answer questions about what is SEO, keep all elements of proper white hat optimization in mind. Take the time to regularly read up on the latest SEO news, and think of optimization as an ongoing process not a one-time site revamp.

Joomla Content Management System And SEO

We should first be clear that SEO refers to Search Engine Optimization and that SEO is the process of improving the volume and quality of traffic to a web site from any search engines. In other words, the objective of the SEO is to give the web-page more visibility through ranking, and more depth through linking. SEO is also referred to as being SEF, or Search Engine Friendly. It should be noted that most of the search engines do have the facility to submit feeds which can be utilized to enhance the search capabilities of the engine. This feature is particularly of use to those web pages that require to be updated on the contents at regular intervals or frequency, while there are pages that are static but could do with some feed to boost their capability to enhance visibility. It is important at this juncture to know that each page is on a sitemap, which in turn is a collection of hyperlinks that clearly define the overall structure of a particular website. The sitemap facilitates not just the user, but also the search engine spider, to navigate and also index the website more efficiently. This in turn provides a very clear view of the contents of each website.  

In defining the co-relation of Joomla and SEO, it is important to know that one of the major advantages of running the Joomla content management system is the fact that you can download and install a number of different sitemap components that will on configuration automatically display the contents of your web site in a site-map format to the visitors as well as the search engine spiders. It is heartening to note that in looking towards this as a requirement, Google has itself endorsed the need for the inclusion of a sitemap on the website and has accordingly created the option Google Sitemaps.

It is very imperative that prior to creating a sitemap, we ensure that the page titles, meta descriptions and the SEO clearly reflects the contents of your individual page. This will then assist the site visitors and search engine spiders to understand the contents of the web page, and be able to index as well as rank it accordingly.  

Now, when writing the contents for the Joomla web-site, you must create it for the users and not the search engines. In other words, you will have to focus on creating the contents relevant to your web-site on a Joomla template site rather than focus on writing content for the Joomla templates itself. This is where most fail to create a demarcation. In Joomla, it is worthwhile making the targeted keywords in H1 and H2 for highlighting, which otherwise have no significance in SEO. Once you have defined your target audience, irrespective of the search engine being used, try and build up a list of sites with similar interests.  

Lastly, if in Joomla you are not using sections and categories for the static page/s, then do create a generic section for these as a website content. In fact, create separate categories for each static page.

Search Engine Optimization Guide for Beginners ? Content is King

How often do we see a site which has little or no relevant content? Everyone must have heard “Content is the King” phrase. Yes, it’s an oft repeated and very clichéd but the fact is that it is important for a very good reason. A site with useful, relevant and compelling content is more likely to influence your websites rankings in search Engines than any other factor. Users will flock to a site again and again, which has a good content. They will recommend others to do so by putting up backlinks, by bookmarking, by social media sites, forums or simply word of mouth. Come to think of it like a great movie. Yes, good marketing and publicity helps but what makes viewers come back again and again to theatres to watch the movie again is its content. This human behavior is replicated everywhere.

If a website is offering great information or some kind of service, then users would like to take advantage of it, become its member. Perhaps a blogger may post its reference on his/her next post and so on.

So what are things we have to keep in mind while writing content for a website?

1) Easy to read and follow: The website should have lucid and easy to read content which makes it available to a larger demography. Spelling and grammatical mistakes may tarnish the reputation, so avoid them. Many sites have text embedded in images; this can make it unreadable to search engines.

2) Focused, Organized: The content should be focused on a particular topic. Different sections should be organized such that users can easily access the content. Web pages with large content may be broken down in to pages with clear navigation. Titles, Headings, Bold, italics, tables, paragraphs and bullets should be used to make content understandable.

3) Use relevant language and phrases: Different users usually search for different phrases. An insider in any particular industry may use technical terms which may be Latin to an end user. Use words that match your audience. Still better, make content with an aim to help every section of demography.

4) Fresh & Unique: This is very vital. Make sure that your site is regularly updated with unique content. The content should not be plagiarized from other sources. It’s unethical and is frowned upon by internet community. Good reputation cannot be built upon poor quality website.

5) Useful content & services: A website that provides useful content like Wikipedia or services like Yahoo’s mail is more likely to be successful. Your website can also provide some useful content or services (though understandably on a smaller scale than Wikipedia or yahoo) and can get popular quickly then it’s competitors.

6) Aim at users: Many webmasters design/develop a site and its content with sole aim at attracting search engines. They stuff keywords within the content which makes it quite unintelligible to a human reader. Many insert hidden text only for search engines. These actions may backfire. Your site should target the human reader first and at the same time make it accessible to search engines also.

Looking for a sophisticated approach to strengthening your brand using SEO? contact Enovabiz Solutions today!
Dallas SEO Company / Arizona SEO Services

Author: Aniruddha Badola

SEO Tips For Newbies

SEO or search engine optimization knowledge is critical for the person starting out in e-commerce. Whether you want to blog, run an online store or do anything else successfully online, you need to figure out how to get noticed by search engines so that people can find you. Understanding SEO is critical for anyone who wants to be successful in online enterprise.

An important aspect of search engine optimization is the fact that you need to invest time and effort into your website on a regular basis in order get traffic and keep traffic continuously increasing. If you allow your website to sit and collect cobwebs it won’t do much for you.

SEO Tip #1:

There isn’t a magical formula; at least not one that’s evergreen so it’s important to stay current on SEO news. Dig deep to find information and read everything you can. You’ll find conflicting information at times but knowledge is power so absorb as much SEO news as you can.

SEO Tip # 2:

Create an easy to follow design with a standard homepage, easily viewable links and a site index. This way, people and search engines can find their way around easily and so can people.

SEO Tip # 3:

Determine what your target keywords are. There are some great tools out there that can help you both for free or for a small fee. Often it’s fairly easy to figure this out on your own.

Ask yourself:

What are the top three to five words or phrases you would use if you were use to search for the product or topic you are selling? Be sure that those words are on each page of your website, especially in titles, headings and at the beginning, middle and end of each page. It’s a good idea to use variations as well to give your site further credibility and increase the Long Tail.

SEO Tip # 4:

SEO Fact : Content is king. Always will be. Don’t assume that more is better in terms of keywords. Do not fall victim to the temptation to simply keyword stuff your site otherwise two things will happen. First, you’ll get banned by the search engines and even worse, you’ll be ignored by the humans who land on your page. Both types of visitors can see through vain SEO attempts to trick you to get onto their site.

Instead, you want to target the fine line between having enough keyword relevancy to make it impossible for the search engines to ignore you but not so much that your human visitors find your content to be poor quality. Hire a professional SEO article writer if you have to in order to come across as professional. Keep fresh content on your pages and change your content regularly. You don’t have to waste what you’ve put effort and money into, instead move your old content into archives so it continues to work for you as well.

SEO Tip # 5:

Web 2.0 is all about social networking. Social networking, social book marking, forum posting and link exchanges can be invaluable If you can get high ranking websites in your niche to exchange links with you, this can help. If you are blogging, comment on other blogs in your niche to get a link back to your site and generate interest from bloggers that frequent other sites in your niche. If you use tools like Technorati, Digg, StumbleUpon and other social book marking tools on your pages with appropriate tagging, you can bring relevant traffic fairly quickly and it’s viral so others will do the same. Social networking activities are also indexed by the search engines.

In summary, there are basic to advanced seo techniques and seo tips that you can use to get noticed by the big three search engines. Your results will depend a lot on how narrow your niche is but there are some basic things you can do to be search engine friendly from the start. It’s never too late to optimize your site though so don’t lose heart if you didn’t follow this advice on your website from the beginning. Here are some basic ideas. This is not an exhaustive list but is a great place to start.